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Showing posts from July, 2020

Black & White – Why Branding through Media is Effective ? ( મારા ધંધા ની અસરકારક જાહેરાત, ઓછા ખર્ચે કઈ રીતે કરી શકું ? )

Leveraging Media Power to Brand my Product.    ( મારા ધંધા ની અસરકારક જાહેરાત, ઓછા ખર્ચે કઈ રીતે કરી શકું ) A Baroda (Gujarat) Based Scientist founded Research & Testing Laboratory called GPML(Global Plastics & Materials Laboratory) just before COVID by Investing Rs. 5 Cr in Infrastructure, Equipments, etc. Dr. Vyas is very ambitious about his new venture/start up as he has wide experience of 20 years in to his R&D field. But Marketing is not their subject and was under pressure during Covid and Slowdown of Industries, debt getting piled up. So, they stuck up what to do to survive themselves and industry ? during lock down they got an idea to make Mask/Face Shield as seeing opportunity in to it and designed high quality Face Mask (Made in India). When they approached the market there was lot of local and Chinese competition. so, how to make a mark in these unorganized sector of Rs. 10,000 Cr and reach Crores of People ? GPML approached us to assist...

Black & White – Business Faces Risk of Data Theft by Insider (મારા ધંધા મા ચોરી થાય અને કોણે શુ ચોર્યું એની મને ખબર પણ ના પડે, આવું બને ? હા બની ગયા !)

       Business Faces Risk of Data Theft by Insider     ( મારા ધંધા મા ચોરી થાય અને કોણે શુ ચોર્યું એની મને ખબર પણ ના પડે , આવું બને ? હા બની ગયા ! )  Dr. Rao in 1991 started his dream company   ‘Trans Biotech Limited’ – a pioneer in Biotech boom , working on Research & Development   of Vaccines   and Oral health care in Cyber-City Hyderabad. The company was famous for selling Hepatitis B patented vaccine to Serum Institute , Pune (now in limelight because of Corona Vaccine).   In spite of good market, company has poor management system, and because of these faced various frauds & failures within organization. One fraud was in Global Depository Receipts/GDR issues and another in Digital Data Theft.   For any business, in today’s scenario - data/information is the most valuable assets, days are gone where we uses security guard at doorstep to protect the physical assets, now, the asset i...

Black & White - Why Growing Business Failed overnight ? (સ્ટાર કંપનીઓ રાતોરાત ઊંધા માથે કેમ પટકાય છે)

Why Growing Business Failed overnight ?                                                          (સ્ટાર કંપનીઓ રાતોરાત ઊંધા માથે કેમ પટકાય છે)  Interpol arrested a Business Tycoon from Monrovia – a Liberian city near Atlantic Coast. A man booked under Prevention of Money Laundering Act (PMLA) by ED and CBI, Labor Courts were behind him. Sunil Kakkad was born in Tharad Village (Gujarat) started IT hardware business in 1992 taking Rs.5 lac loan from his father, as he was a computer engineer. He was a high dreamer and his ambition created Sai Info System Ltd (SIS) dealing in ICT Business, in 2012-13 SIS has 1300+ Staff, Rs. 2,000 Cr Revenue, Rs. 145 Cr Profit, Rs. 2,500 Cr order book and Rs. 1,500 Cr Loan. How it Grows overnight ? SIS major revenues comes from Mega Projects specially from governments through Lowest Bidding. ...